Report 3 September 2024

British Social Attitudes 41 | National Identity

Social and Political Attitudes
Scottish national flag, Union Jack and European Union flag flying together in the wind on a cloudy day in Edinburgh, Scotland.

Our latest British Social Attitudes findings show...

55%
think to be 'truly British' that it is important to be born in Britain, compared with 74% in 2013
64%
of our survey respondents said they were proud of Britain's history, down from 86% in 2013
79%
are proud of Britain's achievements in arts and literature (80% in 2013)

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