NatCen Opinion Panel

Britain’s longest-running random probability-based panel, providing robust data from a representative sample at affordable prices.
NatCen Opinion Panel

The National Centre for Social Research (NatCen) offers you the chance to place questions on Britain’s longest-running probability-based panel. The NatCen Opinion Panel (or 'NatCen Panel') utilises a high-quality recruitment method that provides robust data from a representative sample at affordable prices, including under-represented groups and the offline population.

Whether you are evaluating a policy, conducting academic research, contributing to public debate, or lobbying for a cause, our NatCen Panel provides high quality data in a short timeframe.

Our probability-based approach to recruitment avoids in-built bias found in commercial online panels. It is inclusive of those unable to participate online and other under-represented groups which we are able to reach through intensive fieldwork effort. Find out more about what makes the NatCen Panel unique read our article here.

How does it work?

  • Data is collected online and over the phone over a one-month period
  • Typical sample sizes of either 1,000 or 2,000 (up to 10,000)
  • Covers adults aged 18+ years across the UK, with regional and other boosts available
  • As little as two months from commissioning questions to receiving data

What do we offer?

  • Expert advice on how to design your survey to best answer your research questions
  • Clean and weighted data available in a variety of formats (e.g. Excel, SPSS, .csv etc.)
  • Additional outputs to meet your needs: from analysis tables and significance testing to complex multi-variate regressions analysis and segmentations; from slide-decks to detailed reports
  • Access to our analysis and policy experts