Questionnaire Design

Overview
This one-day training course is aimed at giving participants a thorough grounding in questionnaire design. This course is highly participatory, with sessions aimed at providing hands-on experience of designing questionnaires and survey questions, for quantitative social research.

Topics covered

• Questionnaire and measurement error.
• Concepts to indicators.
• General principles of question design.
• Designing response options.
• Writing questionnaires for different modes.
• Reviewing survey questions.
• Your questions and questionnaire design challenges.

Learning outcomes
By the end of the course participants will have a greater awareness of the different aspects involved in writing good survey questions and questionnaires and have the tools to critique existing surveys. Participants will understand the optimal ways to word individual questions and create the questionnaire as a whole and be able to design questions that:

• meet research objectives.
• take analysis considerations into account.
• take account of primacy and recency effects.
• avoid ambiguous words or concepts.
• avoid writing multiple questions in one.
• minimise problems of recall error and telescoping.

Target audience
Attendees should have a general familiarity with quantitative research methods, but it is not necessary to have experience of using these methods.  Attendees will find this course useful if they are new to survey research, need to design survey questionnaires for the first time or commission or manage survey research in central or local government, health or other applied policy sectors and need to understand the issues associated with questionnaire design.

Cost
£395 per participant
To register your interest, email natcenlearning@natcen.ac.uk.