Well-off Traditionalists
These are a highly politically engaged and predominantly Conservative group of voters, with views that align closely with traditional values.
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Affiliation with Party Politics
In this blog, we explain how party politics and attitudes to key policy themes factor in our classification of British voters.
How did we create these six voter types?
Based on just 12 questions, we have generated a powerful grouping that allows us to engage with six more concrete and more dimensional voter types.
Middle Britons
This is the closest of all six voter types to being the ‘typical’ British voter.
Soft-Left Liberals
The Soft-Left Liberals are liberal on social issues though they are more centrist or ‘soft-left’ on economics.
New research from NatCen defines six UK voter types ahead of General Election
The National Centre for Social Research (NatCen) has today named six categories of UK voters, defined by their answers to twelve key questions.
Urban Progressives
This voter group are typically university educated professionals, who lean strongly to the left on economic issues.
Daniel Fisher
Daniel Fisher is a NatCen Associate, working with our Analysis team.
Ekaterina Khriakova
Ekaterina is a Researcher in the Analysis team.
20 Years of Impact: Celebrating the European Social Survey
20th anniversary of the European Social Survey