'Middle Britons' votes will be highly influential
We examine the voter opinion profile of 'Middle Britons' and the role they play in the 2024 General Election.
Blog
These blogs explore our research in the context of the latest news, opinion and analysis, written by our team of experts.
Blogs
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Challenges facing the next government
Sir John Curtice outlines some of the challenges facing the next government, based on analysis from our latest British Social Attitudes survey.
Apolitical Centrists
These are by far the least politically engaged of all voter groups. They don’t follow the news closely and don’t support any particular party.
Left-Behind Patriots
The Left-Behind Patriots are markedly left-wing on economic issues but are decidedly conservative and nationalist in their social outlook.
Urban Progressives
This voter group are typically university educated professionals, who lean strongly to the left on economic issues.
Soft-Left Liberals
The Soft-Left Liberals are liberal on social issues though they are more centrist or ‘soft-left’ on economics.
Affiliation with Party Politics
In this blog, we explain how party politics and attitudes to key policy themes factor in our classification of British voters.
Middle Britons
This is the closest of all six voter types to being the ‘typical’ British voter.
Well-off Traditionalists
These are a highly politically engaged and predominantly Conservative group of voters, with views that align closely with traditional values.
A day in the life of…Field Interviewers
NatCen interviewers share their experiences in the field.