Blog

These blogs explore our research in the context of the latest news, opinion and analysis, written by our team of experts.

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Soft-Left Liberals

The Soft-Left Liberals are liberal on social issues though they are more centrist or ‘soft-left’ on economics.

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Affiliation with Party Politics

In this blog, we explain how party politics and attitudes to key policy themes factor in our classification of British voters.

Blog

Middle Britons

This is the closest of all six voter types to being the ‘typical’ British voter.

Article

Well-off Traditionalists

These are a highly politically engaged and predominantly Conservative group of voters, with views that align closely with traditional values.

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Apolitical Centrists

These are by far the least politically engaged of all voter groups. They don’t follow the news closely and don’t support any particular party.

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Left-Behind Patriots

The Left-Behind Patriots are markedly left-wing on economic issues but are decidedly conservative and nationalist in their social outlook.

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