Well-off Traditionalists
These are a highly politically engaged and predominantly Conservative group of voters, with views that align closely with traditional values.
Blog
These blogs explore our research in the context of the latest news, opinion and analysis, written by our team of experts.
Blogs
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Middle Britons
This is the closest of all six voter types to being the ‘typical’ British voter.
Urban Progressives
This voter group are typically university educated professionals, who lean strongly to the left on economic issues.
Soft-Left Liberals
The Soft-Left Liberals are liberal on social issues though they are more centrist or ‘soft-left’ on economics.
Affiliation with Party Politics
In this blog, we explain how party politics and attitudes to key policy themes factor in our classification of British voters.
Apolitical Centrists
These are by far the least politically engaged of all voter groups. They don’t follow the news closely and don’t support any particular party.
A day in the life of…Field Interviewers
NatCen interviewers share their experiences in the field.
The gig economy: The precariat in a climate precarious world
This article examines how gig workers, particularly app-based couriers, are vulnerable to climate change, using insights from Vietnam.
The gig economy: The precariat in a climate precarious world
This article examines how gig workers, particularly app-based couriers, are vulnerable to climate change, using insights from Vietnam.
Our work on the measurement of gambling related harms
NatCen has been involved in the development of new gambling related harms questions which form part of the Gambling Survey for Great Britain.