'Middle Britons' votes will be highly influential
We examine the voter opinion profile of 'Middle Britons' and the role they play in the 2024 General Election.
We examine the voter opinion profile of 'Middle Britons' and the role they play in the 2024 General Election.
Sir John Curtice outlines some of the challenges facing the next government, based on analysis from our latest British Social Attitudes survey.
These are by far the least politically engaged of all voter groups. They don’t follow the news closely and don’t support any particular party.
The Left-Behind Patriots are markedly left-wing on economic issues but are decidedly conservative and nationalist in their social outlook.
This voter group are typically university educated professionals, who lean strongly to the left on economic issues.
The Soft-Left Liberals are liberal on social issues though they are more centrist or ‘soft-left’ on economics.
In this blog, we explain how party politics and attitudes to key policy themes factor in our classification of British voters.
This is the closest of all six voter types to being the ‘typical’ British voter.
These are a highly politically engaged and predominantly Conservative group of voters, with views that align closely with traditional values.
NatCen interviewers share their experiences in the field.
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