A day in the life … conducting deliberative research
![Group of women standing together in a discussion. Woman in centre of frame is motioning with her hands](/sites/default/files/styles/card_medium/public/2024-08/iStock-1469940271.jpg?h=b1a91ebe&itok=BWQehyR7)
The National Centre for Social Research (NatCen) works hard to engage with under-represented and difficult-to-reach groups, and it’s here that a field Interviewer really helps to give the general public a voice. Our experienced Interviewers visit people in their homes to understand their perspectives for research projects such as the Health Survey for England (HSE), the English Housing Survey (EHS) and many more. The data collected by the Interviewers will ultimately contribute to a better-informed society.
Every day is different for them, they have to interact with a diverse range of individuals. You could hit your target responses straight away in one day, but the next might be the complete opposite. The interviewers’ day often looks something like this:
With many years of experience conducting field interviews, our Interviewers highlight the importance of reading people’s faces and body language as an essential skill – though, you know when somebody doesn’t want to speak to you when they shut the door in your face. It is also important to ask open ended questions, as you want to avoid the participant saying no – you can always come back on another day.
Effective planning and preparation are crucial. Understanding time management and organising each task appropriately may help to minimise cramming or delaying interviews.
Innovative technology has changed the nature of doorstep interviews by enabling participants to see who is at the door, even when they are away. This is an example of a fundamental hurdle to overcome. One example of this is Ring Doorbell. Gaining the trust of participants is essential; interviewers display their identification to avoid any confusion, especially as people are increasingly wary of scammers.
You may face challenges in this role, such as being turned away at the doorstep, however the next participant may be eager and more than willing to engage. Just when you think you’ve seen it all, a participant could surprise you with their personality, making this job exciting and keeping you on your toes.
At NatCen, our research studies are focused on making life better. Our field Interviewers find the topics interesting and popular amongst participants who are curious about societal development and legislative changes. This in-person fieldwork not only provides insights into society’s thoughts and behaviours but also develops creative solutions and opens doors for future developments in the field.
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