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These blogs explore our research in the context of the latest news, opinion and analysis, written by our team of experts.

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Well-off Traditionalists

These are a highly politically engaged and predominantly Conservative group of voters, with views that align closely with traditional values.

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Apolitical Centrists

These are by far the least politically engaged of all voter groups. They don’t follow the news closely and don’t support any particular party.

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Left-Behind Patriots

The Left-Behind Patriots are markedly left-wing on economic issues but are decidedly conservative and nationalist in their social outlook.

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Urban Progressives

This voter group are typically university educated professionals, who lean strongly to the left on economic issues.

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Soft-Left Liberals

The Soft-Left Liberals are liberal on social issues though they are more centrist or ‘soft-left’ on economics.

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