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These blogs explore our research in the context of the latest news, opinion and analysis, written by our team of experts.

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Soft-Left Liberals

The Soft-Left Liberals are liberal on social issues though they are more centrist or ‘soft-left’ on economics.

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Middle Britons

This is the closest of all six voter types to being the ‘typical’ British voter.

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Well-off Traditionalists

These are a highly politically engaged and predominantly Conservative group of voters, with views that align closely with traditional values.

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