Event

Doorstep interactions to drive data

This event is co-organised with City, University of London and the European Social Survey.
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  • Event time:
    19th February 2025 12:00 – 13:00
  • Format:
    online

The Office for National Statistics (ONS) has been developing a transformed, online-first version of the Labour Force Survey (LFS) as the long-term solution to falling response rates and quality challenges.

The ambition of the Transformed Labour Force Survey (TLFS) is to create a more adaptive, user-focused survey that enhances respondent experience and improves the quality of labour market statistics.

In 2022, the TLFS achieved a 38% response rate – a promising start, but significant differential non-response bias remained.

As the effects of the Covid-19 pandemic lessened, the natural next step for the TLFS was to introduce face-to-face interviewers.

Rather than spending the most expensive survey element on all respondents, Knock-to-Nudge (KtN) data collection was introduced.

KtN involves field interviewers visiting non-responding households to encourage participation via remote modes (either online or telephone).

This was implemented using an Adaptive Survey Design (ASD), which involves targeting the KtN resource at non-responding addresses in ‘hard-to-reach’ areas to reduce bias and improve data quality.

This presentation will provide an overview of the survey, discuss the implementation of KtN and ASD, and explore the results from the evaluation of the design, with a focus on improvements, challenges, and lessons learned.

Speakers

  • Michalina Siemiatkowska
    Senior Social Researcher Office for National Statistics
    Michalina Siemiatkowska is a Senior Social Researcher at the Office for National Statistics. She currently works on the Survey Design and Sampling team for the Transformed Labour Force Survey, where she is responsible for the adaptive survey design analysis and the evaluation of the field operation. Prior to her current role, Michalina worked on the 2021 Census as a subject-matter expert on Communal Establishments, and the Covid Infection Survey on the Analysis and Methods team. She holds a BSc in Psychology and an MSc in Research Methods from the University of Southampton.
  • Steven Gilliland
    Senior leader Office for National Statistics
    Steven Gilliland is a senior leader in operational delivery at the Office for National Statistics. He is currently responsible for the allocation and capacity of the field operation, recently moving on from his role as Head of Regional Management for Social Surveys Field Community. Prior to his current role, Steven worked in several roles in ODP and Transformation at Office for National Statistics. Steven has years of experience in operational delivery from the private sector, where he’s held roles in operational management, learning and development, coaching and continuous improvement and project management.

Additional Information

Method
Surveys
Keyword
Events

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