Social and Political Attitudes

We believe that exploring how attitudes and societal views change over time is invaluable for researchers and policy makers.
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How did we create these six voter types?

Based on just 12 questions, we have generated a powerful grouping that allows us to engage with six more concrete and more dimensional voter types.

Technical reports

Advising the BBC's Undercover Voters

Based on who voters are and the values they uphold, the National Centre for Social Research has identified six key types of voters in Britain today.

Briefing paper

Walking and Cycling Index 2023

The Walking and Cycling Index survey looks at what people think about active travel in 23 cities and urban areas.

Report