Using HMRC educational messaging on third party platforms
Understanding whether, and how, messaging on third party platforms could support customers to get tax right.
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How Brexit reshaped party politics
The latest British Social Attitudes report looks at how the ideology of different political party supporters has changed.
Affiliation with Party Politics
In this blog, we explain how party politics and attitudes to key policy themes factor in our classification of British voters.
How the value divide is challenging Britain's two-party system
Following our new classification of the voting public, we explore how the public voted in the 2024 election and what this means for British politics
BSA 41: One-dimensional or two-dimensional?
This British Social Attitudes chapter analyses recent trends in the ideological basis of party support.
Will Reform, Labour or the Conservatives inspire 'Left-Behind Patriots' to vote?
Our research into the British voter opinion landscape has identified a patriotic group with great distance from party politics.
Apolitical Centrists
These are by far the least politically engaged of all voter groups. They don’t follow the news closely and don’t support any particular party.
How The Constitutional Question Has Become More Divisive
Attitudes towards Scotland’s constitutional status divide the parties’ supporters now to a far greater extent than they did a decade ago.