Urban Progressives
This voter group are typically university educated professionals, who lean strongly to the left on economic issues.
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Left-Behind Patriots
The Left-Behind Patriots are markedly left-wing on economic issues but are decidedly conservative and nationalist in their social outlook.
Apolitical Centrists
These are by far the least politically engaged of all voter groups. They don’t follow the news closely and don’t support any particular party.
Well-off Traditionalists
These are a highly politically engaged and predominantly Conservative group of voters, with views that align closely with traditional values.
Affiliation with Party Politics
In this blog, we explain how party politics and attitudes to key policy themes factor in our classification of British voters.
How did we create these six voter types?
Based on just 12 questions, we have generated a powerful grouping that allows us to engage with six more concrete and more dimensional voter types.
Daniel Fisher
Daniel Fisher is a NatCen Associate, working with our Analysis team.
Ekaterina Khriakova
Ekaterina is a Researcher in the Analysis team.
20 Years of Impact: Celebrating the European Social Survey
20th anniversary of the European Social Survey
Sam Beardsworth
Sam is a Senior Data Scientist in the Analysis team.