Time Use Surveys in the UK: A Methodological Review
A review exploring the current state of online time use surveys in the UK, with the aim of improving efficacy for both respondents and data users.
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Dividing lines: a classification of British voters
This hybrid event aims to explore a new classification of British voters.
Ian Montagu
Ian Montagu is a Senior Researcher in the Attitudinal Surveys team.
Urban Progressives
This voter group are typically university educated professionals, who lean strongly to the left on economic issues.
Left-Behind Patriots
The Left-Behind Patriots are markedly left-wing on economic issues but are decidedly conservative and nationalist in their social outlook.
Apolitical Centrists
These are by far the least politically engaged of all voter groups. They don’t follow the news closely and don’t support any particular party.
Well-off Traditionalists
These are a highly politically engaged and predominantly Conservative group of voters, with views that align closely with traditional values.
Affiliation with Party Politics
In this blog, we explain how party politics and attitudes to key policy themes factor in our classification of British voters.
How did we create these six voter types?
Based on just 12 questions, we have generated a powerful grouping that allows us to engage with six more concrete and more dimensional voter types.
Middle Britons
This is the closest of all six voter types to being the ‘typical’ British voter.