Designing and Moderating Focus Groups

Overview

This course is designed to give participants an overview of the role and function of using focus groups as a method of data collection in qualitative research. It aims to equip participants with an understanding of design considerations as well as the skills and techniques necessary for facilitating focus groups to a high standard in applied research settings.  The course involves a mix of taught and practical sessions by qualitative researchers who have extensive experience of conducting focus groups for complex qualitative studies.

Topics Covered

• The role and use of focus groups in social research.
• Designing focus groups.
• Sampling and recruitment of focus group participants.
• Designing and using a topic guide.
• Moderating techniques for focus groups.
• Facilitating the group dynamic.
• Techniques to engage focus group participants.

Learning Outcomes

By the end of the course, participants will:

• be able to appreciate the role and value of using focus groups.
• be able to assess when and why it is appropriate to use focus groups as a method of qualitative data collection.
• be aware of design, sampling and recruitment considerations, as well as practical considerations when organising focus groups.
• be able to adapt the key skills of listening, questioning and probing to the group context.
• be able to implement some of the skills and techniques necessary for facilitating a group dynamic.
• gain practical experience of observing, participating in or facilitating focus groups.

Target Audience

You will find this course useful if you are already familiar with, and have experience of, the skills and techniques needed to conduct qualitative interviews and would like to refresh and review your skills.  This course assumes an understanding of the basic principles of qualitative research, along with some prior experience of the skills involved in qualitative interviewing (listening, questioning and probing).

Cost

£695 per participant

For next delivery dates and to register your interest, contact natcenlearning@natcen.ac.uk.