What type of voter are you?

I am an ... Urban Progressive

Find out your voter type – take the quiz!

Your views are closest to those of the ‘Urban Progressives’. This social and political outlook is shared by around 16% of the British public. 

Not every Urban Progressive feels the same way about each of the issues we asked you about. But high-quality research shows that your answers to these 12 questions say something important about your core values. Even if you don’t agree with the Urban Progressives about everything, your core values are similar.

What do Urban Progressives think?

Urban Progressives lean strongly to the left on economic issues and in a liberal direction on social ones. 

They want to see a major economic realignment, shifting wealth away from big business and high earners and towards workers. They think trade unions are too weak, and they’re supportive of those claiming benefits.

They think we have a lot further to go as a society to improve equal opportunities for all, including women, ethnic minorities, and transgender people. 

They believe immigration is good for Britain, and, if they voted in the referendum, they overwhelmingly voted to Remain.  

Who do Urban Progressives vote for?

Urban Progressives tend to be highly political engaged. This is Labour’s strongest group, though the Green Party are relatively popular too.

Who are Urban Progressives and where do they live?

Often to be found in London as well as in Scotland and Wales, relatively few Urban Progressives own a home outright, and they are disproportionately likely to be living in private rental accommodation.

Compared to the general public, Urban Progressives tend to be a bit younger, and are more likely to be university educated and have professional careers.

How do Urban Progressives compare to the other groups?

The Urban Progressives and the Left-Behind Patriots look completely different in many ways. The former tend to be university educated, living in major cities, whereas the latter tend not be university educated, and to live in small towns and cities in the North of England. The former are pro-immigration and voted to Remain, whereas the latter want to see immigration radically reduced and voted to Leave. The former think Britain needs to improve on equal opportunities for LGBTQ+ communities, whereas the latter thinks we’ve already gone too far. 

Despite these differences, the Urban Progressives and the Left-Behind Patriots agree that our economic system is deeply unfair. They both want to see substantial changes, with increased taxes on the wealthy used to support those who are struggling. 

Dividing lines

Using data from the British Social Attitudes survey, the National Centre for Social Research has developed a new classification of British voters.

Find out more

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