Privacy notice for Evaluation of Minimum Price for Alcohol: Views of Retailers

The Welsh Government has commissioned NatCen to undertake research with retailers to understand their perceptions of the implementation and impact of the introduction of a minimum price for alcohol. The aim of this research is to collect feedback from retailers on the implementation and impact of the introduction of the legislation on their businesses and their customers. The research will also look at impacts on cross border shopping. As part of this research NatCen will be gathering information through interviews.

The Welsh Government is the data controller for the research. However, NatCen will delete any personal data provided through the interviews, and anonymise the raw data, before it is shared with the Welsh Government.

The information collected during the project will be included in a report published on the Welsh Government websiteand possibly in other publications by NatCen and Welsh Government.

Your participation in this research is completely voluntary. However your views and experiences are important in order to help inform Welsh Government policies.

The contact for this research at NatCen is Nilufer Rahim

E-mail address:
Telephone number: 0207 549 9545

What personal data do we hold and where do we get this information?

Personal data is defined under the UK General Data Protection Regulation (UK GDPR) as ‘any information relating to an identifiable person who can be directly or indirectly identified by reference to an identifier’.

Your contact details have been provided to NatCen by a commercial supplier – UK Changes. Welsh Government does not hold your contact details.

This research does not require the collection of additional personal data from you.

During the initial interview you will be asked whether you are willing to participate in follow-up interviews. If you agree, your contact details will be kept for future rounds of interviews. If you do not wish to participate in further interviews, your details will be removed.

Your participation is voluntary and if you do not wish to take part or be sent reminders then please reply to the invitation email or using the telephone number provided and your details will be removed. NatCen will only use email address and telephone number for the purposes of this research project.

Interviews will be recorded and transcribed, any personal data will be removed from transcripts.Once the transcription is completed, the original recording will be deleted.

If you choose to provide additional personal data as part of the research we will try not to identify you from, or link your identity to, the responses you provide. If you raise a query or complaint and provide personal data requesting a response, the researcher will forward the request only to the relevant official and subsequently delete it from the research data.

What is the lawful basis for using your data?

The lawful basis for processing information in this data collection exercise is our public task; that is, exercising our official authority to undertake the core role and functions of the Welsh Government.

Participation is completely voluntary. Research studies such as this are important for the Welsh Government to collect information and actionable evidence about its ability to deliver government priorities. The information collected in this research, for example, might be used to:

  • Inform the review of whether the level of the minimum unit price for alcohol is appropriate.
  • Assess the impact of the introduction of a minimum price for alcohol.

How secure is your personal data?

Personal information provided to NatCen is always stored on a secure server. The data can only be accessed by a limited number of researchers working on this project. NatCen will only use this data for research purposes. NatCen has cyber essentials certification.  

NatCen has procedures to deal with any suspected data security breaches. If a suspected breach occurs, NatCen will report this to the Welsh Government who will notify you and any applicable regulator where we are legally required to do so.

All data gathered through this research will be reported in an anonymised format. It will not contain your contact details and any identifiable information in open-ended answers will be removed. NatCen will use the information gathered to produce a report that will be published on the Welsh Government website. This report will not include any information that could be used to identify individual participants.

How long do we keep your personal data?

NatCen will hold personal data during the contract period, and any personal data not already removed during transcriptionwill be deleted by NatCen three months after the end of the contract. This includes your contact details.NatCen will provide Welsh Government with an anonymised version of the data which will not include information that could identify you.

Individual rights

Under UK GDPR, you have the following rights in relation to the personal information you provide as part of this project, you have the right:

  • To access  a copy of your own data;
  • For us to rectify inaccuracies in that data;
  • To object to or restrict processing (in certain circumstances);
  • For your data to be ‘erased’ (in certain circumstances); and
  • To lodge a complaint with the Information Commissioner’s Office (ICO) who is our independent regulator for data protection.

The contact details for the Information Commissioner’s Office are: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Phone: 01625 545 745 or 0303 123 1113. Website:

Further information

If you have any further questions about how the data provided as part of this study will be used by the Welsh Government or wish to exercise your rights using the UK General Data Protection Regulation, please contact:

Name: Janine Hale
Email address:
Telephone number: 0300 025 6539

The Welsh Government’s Data Protection Officer can be contacted at:

Welsh Government, Cathays Park, Cardiff, CF10 3NQ, email: