Qualitative research

We are leaders in qualitative analysis.
Two groups of pairs having a close conversation

From depth interviews and focus groups to online research, video ethnography and peer-to-peer interviewing, our qualitative experts will work with you to find the best method to meet your research needs.

The National Centre for Social Research (NatCen) has a well established team of qualitative experts, which means we’re able to draw on our most highly experienced researchers when carrying out research with different community groups and across a variety of topics which in some cases can also cover sensitive themes.