James Brooks

James Brooks is Chief Operations Office at Kantar. He has over 30 years of international experience in leading teams and organisations to design and deliver research programmes for both the public and private sector clients.

During his career he has worked at Tesco, IRI (now Circana) and Kantar where we has held multiple roles over the last 20 years. His experience spans national statistics, brand / advertising research, media audience measurement and retail purchasing measurement.  He has a track record of delivering innovation and change through the evolution of research methodology, the adoption of technology / AI and implementing programmes to drive organisational efficiency and effectiveness. 

James will be taking up his role on NatCen's Board of Trustees from mid-November 2025.