Gambling Survey for Great Britain

This report presents data from 2025 (Year 3) of the Gambling Survey for Great Britain (GSGB), based on four quarterly waves of fieldwork. It includes key findings on gambling participation, behaviours and attitudes. The first GSGB trends report has also been published, comparing 2025 estimates with 2023 for a number of key measures. 

Survey aims

The aims of the GSGB are to: 

• collect data on a wide range of gambling behaviours, including participation and consequences of gambling (from adults aged 18 years and over;
• provide a rolling programme of data collection to give the Gambling Commission the ability to gain timely insights and respond to emerging trends;
• produce and publish gambling participation and prevalence statistics as official statistics, in accordance with the standards set out by the Office for Statistics Regulation in the Code of Practice for Statistics. 

Findings

• 20,775 individuals completed the questionnaire

  67 percent (13,927) completed the survey online and 33 percent (6,848) completed a postal questionnaire

• 47% of adults in Great Britain had gambled in the past four weeks (27 per cent when excluding those who only played the National Lottery or other charity lottery draw based games)
• In the past four weeks 38% of adults had gambled online and 28% had gambled in person
• There were few differences in specific gambling behaviours examined between 2023 and 2025.

Methodology

The GSGB uses a push-to-web approach, in which people are first encouraged to take part online, completing a web questionnaire. Those who do not initially take part online are subsequently offered an alternative means of participation. In the GSGB this alternative is a paper questionnaire, sent by post. This allows people who are not online or who do not feel willing or able to go online to take part.

Inviting people to take part in the GSGB involved randomly selecting addresses within Great Britain, known as random probability sampling.