Why have I been chosen?

 Why you’re so important to us

We’ve chosen your address at random to make sure we get a truly representative picture of everyone in England. Your address can’t be replaced by anyone else, as this would bias the results. Therefore, your participation in this survey is very valuable to us and we appreciate your help in ensuring the data we collect is truly representative of our country.

We want to hear from everyone

It’s really important to us and our clients that our research represents the views of everyone living in the UK. Whether you’re old or young, rich or poor, living up north or down south, we value your opinion. 

Whoever you are, whatever you think, your opinion is important to us. Taking part is an opportunity to tell influential people who make the decisions in government and charities what you really think.