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Remodelling social surveys

As part of the European Social Survey’s webinar series, our Centre for Social Survey Transformation took to the stage to present their findings on ‘Remodelling Social Surveys: trade-offs and opportunities’. Director of the Centre, Peter Cornick, and Senior Researcher Shanna Christie led the engaging discussion on the topic.

From explaining the complex trade-offs from mixed method surveys and exploring the reasons why the Centre for Social Survey Transformation exists, to unpacking the opportunities that can be also gained from mixed method surveys, Peter Cornick broke down the context to which social surveys have had to rapidly adapt under the pandemic.

Shanna Christie focused on the web-CAPI design model of data collection. Comparing it to traditional face-to-face models of surveys and other social survey methods, the web-CAPI model fell into the ‘Experiment’ section of the Centre’s refined REMoDEL Approach. This approach is used by the Centre to provide a clear, systematic process for transforming social surveys and generating robust evidence around the trade-offs involved.