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Aims and objectives

Our mission is to transform survey data collection activities, produce incisive guidance and analysis on how to transform surveys, and explore innovative digital developments. To achieve this, the Centre for Social Survey Transformation aims to:

  • Transform data collection activities
    • Make surveys more flexible, responsive and efficient
    • Put the respondent at the heart of what we do
    • Utilise web-first and mixed-mode approaches where appropriate
  • Produce incisive guidance and analysis on how to transform surveys
    • Help survey commissioners understand the complex trade-offs regarding representation, measurement, respondent experience, time and cost when transforming surveys
    • Identify and fill evidence gaps on how to transform surveys
  • Explore innovative digital developments
    • Integrate passive data collection within social surveys
    • Integrate video technologies into social surveys