Gerry Nicolaas
Within the last five years, social survey data collection in the UK has changed significantly. Gone are the days when face-to-face interviewing was the obvious data-collection mode for academic and government-funded social surveys. Instead we see the growing use of online data collection, sometimes on its own but predominantly in combination with more traditional data-collection modes such as postal, telephone and face-to-face.

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Tags: Methodology and Innovation Hub, methodology, questionnaires, survey methodology, web surveys