For the world of research, social media presents a veritable goldmine of opportunity, with its with reams and reams of ‘naturally occurring’ data. But, before social researchers wade into it, there are important methodological and ethical questions to be answered. That’s what we’ve been doing at NatCen Social Research; published today is a report presenting findings from exploratory qualitative research about social media use in research.

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Tags: Facebook, methodology, qualitative research, social media, Twitter