As quantitative data have become more and more plentiful, two challenges are posed: how to interpret, and how to communicate. Notable among the stalls are a variety of maps, demonstrating the increasing influence of Geographical Information Systems (GIS) Mapping. The rise of geographical mapping can arguably be attributed to its excellence in meeting both challenges.

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Tags: Carl Cullinane, GIS mapping, big data, heat mapping, heat maps, quant, quantitative data