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Why have I been chosen?

Multiple Speech Bubbles Why you’re so important to us 

We’ve chosen your address at random, using the publicly available Postcode Address File, to make sure we get a truly representative picture of everyone in England, Wales and Northern Ireland. Your address can’t be replaced by anyone else, as this would bias the results.

Map Of The UK We want to hear from everyone

It’s really important to us and our clients that our research represents the views of the population. It doesn’t matter if you have little or no involvement or interest in cooking or shopping for food, it is still important to interview you and get your views.

Whoever you are, whatever you think, your opinion is important to us. Taking part is an opportunity to tell the FSA what you think and what is important to you.