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The BBC Purpose Remit Survey

BBC PRS Image
Published: July 2015

Aim

The BBC Purpose Remit Survey (PRS) is a quantitative tracking survey which aims to help the BBC Trust to understand the public’s views of the BBC’s performance against its Public Purposes.

Findings

Creative & distinctive content

  • The proportion of participants agreeing that ‘the BBC has lots of fresh and new ideas’ had historically remained relatively stable (fluctuating between 52 and 57% Autumn 08 – Winter 12/13), but increased significantly to 61% in Autumn ’13.
  • Around half of participants (52%) agreed that the BBC makes content ‘that no other broadcaster would make’ in Autumn 2014, while three-quarters (76%) agreed that it ‘makes high quality programmes or online content’.

Serving all audiences

  • Participants in England and Northern Ireland were most likely to agree that the BBC represents their nation/region well in drama and news, while participants in Scotland were least likely to agree.
  • The proportion of participants agreeing that the BBC is good at representing their particular faith was similar among both Christian (44%) and non-Christian (47%) participants.
  • Overall, Asian participants were more likely to agree that the BBC is good at representing their ethnicity than Black participants (52% vs 32%).
  • Participants from ‘higher’ social grades or managing better financially tended to rate the BBC’s performance higher than those from ‘lower’ social grades or finding it more difficult.

Value for money

  • The proportion of the population agreeing that the BBC offers ‘fairly good’ or ‘very good’ value for money has not changed much over time, with 56% of participants agreeing in Autumn 2014.
  • Perceptions of the BBC’s value for money were related to how much BBC content participants consumed, and how they scored the BBC’s performance elsewhere – in particular against measures of ‘Creativity’.
  • Participants from subjectively ‘better off’ groups were more likely to say that the BBC offers good value for money than those who felt less well off.

Innovation online

  • The proportion of participants agreeing that the BBC has helped them make the most of new technologies has gradually increased over time, from around 38%-46% before Autumn 2011, to 57% in Autumn 2014.
  • Although younger participants have consistently been more likely to rate the BBC’s performance in ‘digital’ areas highly, this improvement over time has been seen for all age groups.

Methodology

The PRS was first conducted in this form in 2008, with the ninth, and latest, wave taking place in Autumn 2014.

The survey is conducted with UK adults aged 16 or over in a nationally representative sample. Since the Winter 2012/13 wave the questionnaire has been administered either online using web panel sample or face-to-face with recruited quota sample.

Approximately 2,250 participants take part at each wave, including boost samples in Wales, Scotland, and Northern Ireland and minority ethnic groups to allow for robust analysis.

BBC PRS 2014 report

BBC PRS 2013 report

BBC PRS 2012 report