Scoping the use of industry data on Category B gaming machines
Published: December 2013
We were asked to explore the possibility of using industry-held data collected by gambling machines to shed light on gamblers’ behaviours.
Specifically, we looked into high stake category B machines, which include B2 machines found in bookmakers.
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Our research showed that industry data holds some potential to describe machine player behaviour, especially around how much money is going and coming out of machines and, in some cases, we can look at patterns of behaviour for individuals.
However, there are inconsistencies in both the way the data is collected and the way it is recorded. Aside from the loyalty card data, there is little information about who is spending what, and what transactions are the products of problem gambling.
Semi-structured interviews were held with 13 different gambling industry operators/machine suppliers.
We also examined sample data, lists of data metrics and other supporting information were shared by operators with the research team.