03 October 2017
| NatCen - Head Office
Leo Barasi on 'The Climate Majority'
Series: Eat, drink, think
Join us over pizza and beer to hear Leo Barasi discuss his new book ‘The Climate Majority’. How does apathy prevent action to halt climate change? And how can it be overcome?
About ‘The Climate Majority’
‘The Climate Majority’ is not about the climate deniers or climate activists. It’s about apathy, about those who don’t talk about global warming – the billions of people who have heard plenty about climate change and acknowledge there’s a problem, but who are just not engaged enough to stimulate the change required to stop it.
The book investigates climate apathy, describes how it prevents action to stop climate change and explains how it can be beaten with an approach developed for political campaigning. Drawing on opinion polls, psychological research and examples of successful campaigns from across the globe, Leo Barasi asks ‘Who are the “swing” voters?’, ‘What do they think and why?’ and ‘How can we talk about climate change in a way that will provoke action?’
Preventing extreme climate change is one of the hardest tasks humans have ever faced, explains Barasi. Rising nationalism and the US withdrawal from the Paris agreement are blows to progress. But only by influencing those who have, so far, remained outside the debate will we have a chance of building a climate majority to back the measures required to avoid disaster.
About the author
Leo Barasi is an expert in public opinion, campaigns and climate change policy. A climate and energy policy analyst and experienced campaigner with a background in opinion polls, he has worked with political candidates, charities, campaigns and private companies to help them understand and shape public opinion.
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