Roger Harding is Head of Public Attitudes at NatCen, leading work to ensure the organisation’s unrivalled insights about public attitudes are central to national policy debates.
Prior to joining NatCen, Roger was Director of Communications, Policy & Campaigns at Shelter. There he was responsible for innovative campaigning that drove the lack of affordable homes to the top of the public agenda, won vital improvements for millions of tenants and pioneered successful ways to gain public support for improvements to social security.
While at the housing and homelessness charity he also led teams developing sector-leading digital advice tools, mainstreaming key aspects of the organisation’s work with creative marketing and building a new system for tracking services outcomes.
Before Shelter, Roger worked at the Joseph Rowntree Foundation and a communications and public affairs agency.
Roger is a regular commentator in the national media and also works with a variety of organisations to help them develop winning narratives and campaigns.