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Our strategy

'Towards 2025: Becoming the National Centre for Social Research'

Guy Goodwin 2

 Our long-term strategy “Towards 2025: Becoming the      National Centre for Social Research” sets out the next  stage in NatCen’s journey. 

 Central to the strategy is establishing ourselves as the       National Centre for Social Research. By this I mean  becoming the place that people go to if they want to  understand our society; an independent voice at the heart  of the big debates; innovative on methods and the new  opportunities in social research; bigger and broader in our scope than we are today. 

We will build on our existing strengths: almost 50 years of experience, a reputation for excellence, unique data collection capability and a UK wide presence. And develop new strengths: more focus on a wider range of customers, greater impact, more partnerships and an expansion into new areas across the social sciences. 

Truly becoming the National Centre for Social Research will enhance our ability to meet our charitable mission to use social research to improve lives. 

You can read “Towards 2025: Becoming the National Centre for Social Research” here.

Guy Goodwin, Chief Executive